Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
نویسندگان
چکیده
منابع مشابه
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut open-source software. The financial benefits obtained using the prototype system have been substantial.
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ژورنال
عنوان ژورنال: iBusiness
سال: 2010
ISSN: 2150-4075,2150-4083
DOI: 10.4236/ib.2010.23032